So in our effort to stay relevant we have decided to pay more attention to the news. It's important to understand what others are doing, and to see the whole picture as well as the details. So without further ado, I present to you the Sustainabilty Club's first installment of what I hope to be a weekly publication.
This Week in Sustainability
"Portland argues the definition of "Sustainable."
From: All Things Writing |
This week's Portland Business Journal is taking a stab at symantix, as it debates what it really means to be "Sustainable." As many logicians would tell you definition is key to correct debate, so I'm interested to see their outcome. I have personally felt for a while now that the term has been overused and underexplained; or in some cases abused for the sake of business or politics. As Ecotrust President Astrid Scholz puts it, “You don’t have to care about ‘sustainability’ to use it,” she said. “You can attract dumb capital, so to speak, just by virtue of getting a financial return and getting it to do the right thing.”1