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| Courtesy of Brimen Cartoons |
I have seen this all too often. A company makes an announcement of their intentions, the speech littered with hot button words,and in the end we all feel warm and fuzzy at the progress we're promised. Fast forward some time and it seems more often than not these companies show little progress, if not backwards movement. Was it a lie? Was it a misunderstanding? How is it that we have been talking about Sustainability for over a decade, with so little to show for it? I believe it all boils down to what we choose to call Sustainable, more specifically, how many things we call Sustainable. Slapping labels on things, doesn't actually make them so.
